About

Our Story

At Oro Fino Jewelry, Inc., we are a family of passionate jewelers committed to providing our customers with the finest in quality and service.

Our extensive collection features custom designs, personalized jewelry, diamonds, photo jewelry, and a wide array of 14k gold and handcrafted fine jewelry.

We stay abreast of the latest jewelry trends, sourcing stylish pieces from around the globe to ensure our customers have access to the newest selections.

We believe that our customers deserve both variety and exceptional service. Our team is made up of non-commissioned jewelry experts who are dedicated to putting your needs first.

We’re honored to see many of our customers become lifelong friends, and we’re often invited to their special occasions—whether it’s weddings, quinceañeras, baptisms, first communions, engagements, birthdays, or baby showers.

Our goal is to help you find and design the perfect pieces for every important moment in your life, and we strive to be your jeweler for life.

Our History

Founded in 1996 by Martha Ruvalcaba and José Manuel González, Oro Fino Jewelry started as a small, family-run business. Together with their six children, they began by selling door-to-door, offering personalized service and high-quality jewelry. Over the years, the business grew, and in 2002, one of their children, Gabriela González and her husband Catarino Rea, officially joined the business, ensuring its continued success.

Now, the third generation of the family is involved, with grandsons José Eduardo Rea and Antonio Rea following in the family tradition as jewelers and watch repair technicians. They continue to expand their expertise through ongoing education in the jewelry industry. Today, Oro Fino Jewelry, Inc. remains family-owned and operated, with the Rea family personally overseeing all aspects of the business alongside a dedicated team of associates.

We’re proud to carry forward our family legacy, building lasting relationships and providing jewelry that you can cherish for a lifetime.